Locations
Birmingham
Birtley
Chingford
Swansea
Derby
Oldbury
Widnes
Peterborough
Newport
Burnly
Castleford
Sheffield
Glasgow
Stockton-on-Tees
Aims
In the 21 years since Motorpoint opened their first store in Derby, they have become the largest independent vehicle retailer in the United Kingdom.
They now need more extensive information on how their marketing campaigns affect customer traffic and engagement.
Solution
- R-Com IoT VT vehicle counting system
- R-Com IoT Roaming Multi Network SIM
- R-Com Cloud Based Reporting Platform
Following the installation on each forecourt of our R-Com IoT VT vehicle counting system Motorpoint accurately count in how many visitors drive into each forecourt.
It shows trends over time as well as real-time figures, and calculates customer conversion rates.
Benefits
- Accurate reporting and raw data sets automatically sent via email to their Digital Marketing Team providing highly accurate visitor counts per location.
- Access to our Cloud Based Platform for real time and historical data set reporting.
- Motorpoint can now accurately compare the performance of stores in different regions, and analyse how their various advertising strategies performed. Acting on this information is helping them improve both customer service and sales.
We’ve worked with Motorpoint for the past 2 years to install a thorough system of sensors collecting critical insights. The data they have gathered has had a monumental impact on their sales and we are looking forward to continuing our partnership by installing two more sensor packages within this quarter.
