Gateshead Council


Gateshead, England


The North East of England has been hit hard by the economic downturn, with many highstreets struggling to keep afloat. Gateshead Council recognized that they needed a way to better understand how consumers use their highstreets, in order to make informed decisions about investments and city planning.

To this end, they commissioned a study which involved installing 8 footfall counters across the city. This provided Gateshead with valuable data about consumer behavior, which in turn has helped them to make more informed decisions about their highstreets. The installation of the footfall counters has also had other benefits, such as helping to improve the safety of pedestrians and providing a source of income for the local economy. In short, the footfall counters have had a positive impact on the city of Gateshead and will continue to do so for many years to come.



Gateshead council installed eight pedestrian counting sensors in key locations around the city. The data collected by these sensors is helping to give the council valuable insights into how people move through Gateshead. By understanding the frequency, quantity, and direction of pedestrian traffic, the council is able to improve safety and plan future infrastructure projects more effectively. Additionally, the data collected by the sensors is helping the council to understand occupancy rates in different parts of the city. This information can be used to better determine store locations or optimize foot traffic in existing spaces. Overall, the data collected by the pedestrian counting sensors is helping Gateshead council to make informed decisions about planning and zoning.

Next Steps

When the council first came to us, they were looking for a way to get a better understanding of foot traffic in the city. We provided them with software that helped them to count and analyse the raw data from the sensors. After seeing the benefits of the system, they decided to use similar vehicle software to contribute to their long-term strategy to create a safer environment. Now, they are installing vehicle counters to get a better understanding of how people are travelling in the city. By improving their data collection and analysis, they hope to be able to improve pedestrian travel and make the city a more enjoyable place to live. Thanks to our systems, they now have the tools they need to make this happen.

About Gateshead Council

Gateshead Council needed to install an automatic pedestrian counting system in order to keep track of how many people are visiting high streets. The data collected will be used to assess the effectiveness of initiatives designed to support the re-opening of high streets, as well as to inform any future reviews. This proposal is part of the council’s wider efforts to revitalize high streets and make them more thriving and vibrant places.


Gateshead City Council also has a long-term vision to improve safety and air quality, and encourage a shift from short private car journeys, to greater use of public transport, walking and cycling. As part of this effort, the council is making changes to roads, pavements and cycle ways with the aim of providing better, safer links between the town centre and the quays area for non-motor traffic. This will not only make it easier for pedestrians and cyclists to get around, but will also help to reduce traffic congestion and pollution in the city centre.

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