Motorpoint
As Motorpoint continues to expand as the UK’s largest independent vehicle retailer, they needed better insights into how their marketing efforts were driving customer traffic and engagement. To achieve this, they partnered with R-Com Technical to implement a smart IoT system. With R-Com’s vehicle counting system and cloud-based reporting platform, Motorpoint can now track how many visitors arrive at each forecourt in real-time, compare store performance across regions, and measure the effectiveness of their marketing campaigns. These insights are helping them improve customer service and boost sales.
Location – Various locations across the UK
Aims
In the 21 years since Motorpoint opened its first store in Derby, the company has evolved into the largest independent vehicle retailer in the United Kingdom, a testament to its dedication to offering exceptional value and customer service. With an expanding national presence and a growing customer base, Motorpoint were seeking more comprehensive data to understand the full impact of its marketing efforts. They aim to gain detailed insights into how their campaigns drive foot traffic, customer engagement, and purchasing behaviour. This deeper understanding will allow them to refine their marketing strategies, improve customer targeting, and ultimately elevate the overall shopping experience across all of their locations.
Solutions
- R-Com IoT VT vehicle counting system
- R-Com IoT Roaming Multi Network SIM
- R-Com Cloud Based Reporting Platform
Benefits
With the installation of R-Com’s IoT VT vehicle counting system on each forecourt, Motorpoint can now accurately track the number of visitors driving into their locations. The system provides real-time figures and long-term trend analysis, while also calculating customer conversion rates. Detailed reports and raw data are automatically sent to Motorpoint’s Digital Marketing Team, offering precise visitor counts for each site. Through access to R-Com’s cloud-based platform, Motorpoint can view real-time and historical data, enabling them to compare store performance across regions and assess the impact of their marketing strategies. These insights are helping Motorpoint enhance both customer service and sales.
Overview
We’ve worked with Motorpoint for the past 2 years to install a thorough system of sensors collecting critical insights. The data they have gathered has had a monumental impact on their sales and we are looking forward to continuing our partnership by installing sensor packages across more of their locations.
Let’s work together
Get in touch today and receive a complimentary consultation.
